English Folk Expo is delighted to be working alongside the Featured Artists Coalition to offer a day of training for artists.
About the A:E DAY
• Any artist who wants to make a living out of their music today needs to think like a small business.
• The Artist:Entrepreneur Day from FAC and CMU:DIY is a practical guide to building a long-term career and sustainable business around your music.
• With knowledge shared artist-to-artist, you’ll hear and learn from fellow artist entrepreneurs who will let you inside their careers and their businesses throughout the day, explaining: how they make and monetise their music, how they built and evolved a brand, how they found and engaged a fanbase, and how they decided which suppliers and business partners to work with along the way.
• The Artist:Entrepreneur Day also includes five Artist:Entrepreneur Guides from CMU:DIY. Together they provide all the basic information you need on five different aspects of the music business, including: revenue streams, music rights, gigging, digital channels and business partners.
• PLUS hear from leading experts in the music industry – including labels, publishers, collecting societies, promoters, agents, managers, lawyers and digital experts – find out what they do, what they offer artists, and when and how you might want to get them on board.
A:E DAY SCHEDULE (10am-5pm, Sun 21st Oct. HOME Mcr)
Meet your hosts: a team of artist entrepreneurs from the Featured Artists Coalition who will let you see inside their artist businesses throughout the day. Find out about their music, their brand, their business, and their career to date.
Making Money From Your Music
How can you make money out of music? Find out with CMU:DIY’s A:E Guide to music revenues, and learn about how artists generate income by creating and administering intellectual property, staging live performance and monetising the fan relationship.
Making Money From Your Songs And Recordings
First we put the focus on copyright. If you’ve written a song, you have created a copyright. If you’ve recorded a track, you have created another copyright. Welcome to the copyright business!
Get CMU:DIY’s A:E Guide to music copyright. Then watch each of our FAC artist entrepreneurs dissect one of their tracks. What rights are contained within? Who owns those rights? Where are those tracks streaming? How did they make money?
PLUS find out what PRS For Music and PPL do and get practical tips on how you can protect your music and earn money via these two organisations.
Making Money From Your Shows
Next, live. For many established artists today, touring is the key revenue stream, though at the outset gigging is as much about marketing as it is money. Getting your live career going requires a little experimentation, both creatively and commercially.
CMU:DIY provides a speedy overview of the live music industry. Then find out more about the live careers of each of our FAC artist entrepreneurs as they talk us through a recent gig or tour.
Who promoted the show? Who laid out the cash? Who sold the tickets? What happened on stage? Did the artist make any money? Did they sign up any more fans? And why is stagecraft such an important part of both your artistic development and ensuring your artist brand stands out? Find out what our artist entrepreneurs did and what they learned.
PLUS we talk to a promoter to get their tips on how to put on shows and get gigs, and to find out what – exactly – a gig promoter does.
Building Your Brand & Fan Business
Building your artist business means creating a brand and finding a fanbase. Then you’ll have an audience to stream your music and buy your tickets. Plus, you’ll be able to start selling stuff directly to your fanbase, at gigs and online. But what do we even mean by a ‘brand’? At what point do musicians have to get visual? Which social media and digital channels matter?
CMU:DIY talks you through the basics, and then each of our FAC artist entrepreneurs will reveal how they developed their individual brand and visual identity. Did they collaborate with designers and photographers? What channels did they employ? What direct-to-fan platforms do they use and why?
PLUS learn from brand, social, direct-to-fan, tech and PR specialists on how to find, engage with and talk to an audience. What tools are available to you? Find out how to identify real fans amongst the ‘likes’ and how to build that fanbase.
Choosing Your Business Partners
As your artist business grows, you’ll need to start working with other people and companies to unlock all your potential revenue streams.
Get CMU:DIY’s A:E guide to the music industry, and learn more about the suppliers and business partners you might want to work with. Then hear from some key business partners and find out what services they offer and on what terms.
PLUS find out how our FAC artist entrepreneurs have put together their teams. What companies do they work with? How did they choose their partners and why does it work for them?
Building Your Artist Business
Every artist is different and so every artist business will develop differently too. Now that you know the basics, you need to work out how to do it your way. Our artist entrepreneurs wrap up the day by discussing the creative and business choices they have made along the way and answering all your questions.
supported by Wales Arts International, English Folk Dance & Song Society and Both Sides Now